How many desperate conversations, how many sessions of leaflet waving and door-knocking, how many brain-cells battering against the algorithms trying to send the message where other messages cannot reach? How much? How long? How far? How, how, how?
Oh, just look what is being advertised on social media. Now, why would an election period where the Tories are angling for the ‘older’ vote be a good time to advertise ‘affordable’ private health provision? And, as with Tory affordable housing, may we ask ‘affordable to whom’?